Insights
Deep dives into AR infrastructure, 3D asset governance and the operational reality of scaling digital eyewear programmes.
VTO Explorer and comparing a collection on your own face
A face capture reused across several frames changes the way a collection is explored. Comparability, capture quality, order of presentation and metrics for assessing its contribution to the choice.
Integrating virtual eyewear try-on into a Shopify shop
Variant matching, availability for sale, theme behaviour and catalogue synchronisation. The conditions for a reliable virtual eyewear try-on integration on Shopify.
Designing a Virtual Try-On pilot that supports a decision
Test scope, quality criteria, audience assignment and uncertainty in the results. How to build evidence that helps you decide whether, and on what terms, to extend Virtual Try-On.
From campaign to virtual eyewear try-on
Variant identity, ranges by market, persistent entry points and journey measurement. The choices that connect an eyewear campaign to the virtual try-on and the sales channel.
AI product photography: what changes for an eyewear brand, and what the law requires
Brands and retailers are already producing campaigns with AI. In eyewear, two things matter: product fidelity and a new rule. From 2 August 2026, generated images must be disclosed.
Virtual try-on for eyewear in 2026: what has changed and what to ask a provider
Proportions, realistic lenses, privacy and PD estimates in the browser: the criteria to check during a demo.
From Feature to Infrastructure: Rethinking AR for Digital Eyewear
What begins as a virtual try-on project can become a reusable way to create, present and manage an eyewear collection.