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A stand at a trade fair: a visitor browses the collection on a vertical digital mirror, with other people around.
Solutions / Digital Mirrors

Digital Mirrors

We bring physical and digital together

Virtual Try-On and catalogue exploration in shops, in showrooms and at events. Your collections, ready to be discovered in person.

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A Mirror for every space

Each space offers a different way to meet your audience.

In an optician's shop, a customer chooses sunglasses by tapping the frames on the digital mirror's screen.
  • Shops
  • Showrooms
  • Trade fairs

The whole catalogue

Customers discover your collections and see themselves wearing different frames, on their own or with your team.

A tablet on an optician's counter: a customer sees herself wearing the glasses and chooses the frame on the screen.
  • Shops
  • Showrooms
  • Pop-ups

On a tablet

The catalogue and virtual try-on become part of the conversation with the customer, right at the counter.

Two young people in front of a screen set into a red wall with the words Virtual Try-On: they see themselves together, each wearing their own glasses.
  • Shops
  • Events

Photobooth

Just as much fun with a friend. People try on glasses together and take away a photo with your brand on it.

A giant screen at a trade fair: three young women see themselves in virtual sunglasses and pose for the photo.
  • Trade fairs
  • Large events

Wall Screen

Virtual try-on on a large screen puts your collections at the centre of trade fairs and brand events.

A passer-by stops in front of an optician's shop window, where a digital mirror catches her in frame from the street.
  • Shops
  • Flagships

In the shop window

The virtual try-on meets passers-by: the camera notices anyone who stops and invites them to give it a try.

In front of the mirror, inside your collection

Discovering a frame, seeing it on your face, comparing styles, sharing a photo. The experience takes shape around your audience.

The digital mirror asks who the glasses are for: men, unisex, women, kids.

Explore

Customisable user journey, filters, branded product pages, banners, media, audio prompts, 3D view.

A customer touches the digital mirror: on the screen, her face wearing glasses and, alongside, the same face in other frames.

Try on

Real-time Virtual Try-On, or VTO Explorer, which shows you already wearing every frame.

In a Polaroid space, a visitor looks at himself on the installation's tablet while his partner checks her phone.

Share

Photos or sign-up forms on people's phones, via QR code.

Behind every Mirror

ARShades catalogues, 3D models and Virtual Try-On come together, true to your brand, in the experience you want your customers to have.

Managed remotely

We look after set-up, updates and support remotely. No technician is needed in the shop.

Usage statistics

For each Mirror, Studio shows you the sessions, the frames tried on most and the ratings, with reports to share with the shops.

On-device privacy — GDPR*

The face is processed on the device. No image is sent unless the user asks. Statistics are anonymous and aggregated.

Explore Studio

* Designed to comply with key national data protection regulations, including UK GDPR, CCPA/CPRA, APPI and LGPD.

Where do you picture your Mirror?

In the shop window, in your showroom or at your next event. Tell us about the space, the audience and the idea you have in mind.

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Frequently asked questions

A digital mirror that brings your eyewear catalogue into physical spaces. People browse the collections, try frames on their own face with Virtual Try-On and take their photos away with them. It can be a tablet or a large screen.

In shops, showrooms and shop windows, at trade fairs, events and pop-ups. We have even taken Mirrors into a museum. Format and fit-out are chosen to suit the space and the audience.

Not always. The tablet version is software only, running in the browser on an iOS or Android tablet. For large screens, we supply the hardware on a rental basis. If you already have compatible hardware, we assess it with you.

The Mirror uses the collections and 3D models you manage in Studio, the same ones used by Virtual Try-On and the 3D Viewer. If any models are missing, we create them with Digital 3D Assets.

Shop staff put it in place following our instructions. We handle activation, set-up, updates and support remotely. No technician is needed in the shop.

Large screens do. The catalogue and 3D models stay on the device, and the experience works offline too. A connection is needed for photos via QR code, updates and sending statistics. The tablet version, however, needs a connection.

For each Mirror, Studio shows you the sessions and how long they last, the frames and variants tried on most, the filters used, the photos shared and the ratings, with anonymous estimates of the audience's age and gender. Reports are aggregated and anonymous, and you can share them with the shops.

The face is processed in real time on the device, without recognising who the person is and without storing face templates. No video leaves the mirror. As a brand, you receive only aggregated, anonymous data, never personal data.

Photos are taken only if the customer asks for them, once they have seen the privacy notice. The customer retrieves them on their phone with a QR code, without an app, and can delete them straight away. Either way, the photos are deleted from servers in the European Union by the next day.

Yes. The logo, colours, standby video and catalogue are all customised to your brand. The interface speaks Italian, English, French, Spanish and German, with voice guidance, and more languages can be added.

ARShades ecosystem

Connected capabilities within the same infrastructure

Virtual Try-On

Interactive try-on managed in Studio

3D Viewer

Interactive digital views of your eyewear

Campaign Catalogues

Campaign-ready catalogues with AR assets

ARShades Gateway

Multi-catalogue orchestration from one branded entry point

VTO Explorer

Guided multi-frame try-on exploration

AR PD Meter

AR-based pupillary distance measurement

AI Photoshoots

AI-generated on-model photos of your eyewear

Digital 3D Assets

Validated 3D models for the whole infrastructure

ARShades Studio

One platform for catalogue, 3D models and images