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One capability.Every channel

ARShades Virtual Try-On (VTO) is a best-in-class omnichannel solution. It works the same way in web browsers, native apps and in-store set-ups, with the same logic and the same assets.

Web VTO

Web Virtual Try-On

In-browser Virtual Try-On with app-grade AR realism, delivered instantly on your site. True scale, stability and high performance, with advanced features and enterprise tools — ready for live catalogues.

www.webvto.it
Web VTO demo
Test the Virtual Try-OnThree ARShades frames, no app to install

Core Virtual Try-On features

Premium realism, engineered for fit: AI tracking, visual realism, exploration and catalogue, personalisation and security.

Face tracking

Real-time tracking of facial landmarks, optimised for eyewear fit

Automatic alignment

Automatic frame detection and alignment on the face

Accurate fit simulation

Fit behaviour adapted to face shapes and proportions

Stable head tracking

Consistent tracking throughout head movement

True-scale rendering

Frames rendered at the correct real-world scale

Used in production environments

Adopted by brands and manufacturers building long-term AR and AI strategies.

Carrera
Polaroid
Tommy Hilfiger
Carrera
Polaroid
Tommy Hilfiger
Smith
HUGO
David Beckham Eyewear
Smith
HUGO
David Beckham Eyewear
Carolina Herrera
BOSS
Blenders
Carolina Herrera
BOSS
Blenders
New

Glasses Removal

Try on new glasses. Without taking yours off.

Keep your glasses on: the Virtual Try-On removes them from the video and shows you the new frame, in real time.

  • In real time, in the browser. No photo to upload, no app to install.

  • Everything stays on the device. The video never leaves the customer's phone or computer.

  • On by default. Across the whole catalogue, with nothing to set up.

  • For prescription glasses, on recent browsers and devices.
www.webvto.it
With their own glassesWith the new frameAI generated

ARShades Studio

Manage it with Studio

Everything you need is already in ARShades Studio. A single library, catalogues, model validation, analytics, teams, branding and rollout — from pilot to production.

Explore ARShades Studio
ARShades Studio
3D asset lifecycle
Experience configuration
Advanced analytics and usage
Catalogue and service management

Plugin and SDKs

Integration

With the Shopify plugin, it runs on your site with no development. With the SDKs, it fits into any online shop, app or internal system. And it adapts to your brand: tailored layout, features and branding.

E-commerce platformsCustom front-endsInternal systems (e.g. PIM, product database)
ARShades VTO

Plugin or code

Shopify plugin, on every plan

No-code integration, no development needed.

Code-based integration (SDK), Enterprise plan

For bespoke online shops and internal systems, with full control.

Shopify
Salesforce Commerce
Adobe Commerce
Bespoke stack
Headless app
SDK

How to get started

Smart: self-managed, with a 30-day free trial on your Shopify shop.Enterprise: tailored, starting with a demo and a pilot project.

Smart

Retail / E-commerce

Self-managed
  • Shopify plugin, no development
  • Live in a few days
  • 30-day free trial, four tiers
For retail, e-commerce and growing brands
View plans

Enterprise

Manufacturers / Major brands

Tailored
  • White-label, omnichannel platform
  • Multi-seat governance, SLAs
  • Scope, branding and terms: pricing on request
Starting with a demo and a pilot project
Request a demo
See the case studies

Privacy and GDPR*

* Designed to comply with key national data protection regulations, including UK GDPR, CCPA/CPRA, APPI and LGPD.

Get started with ARShades VTO

Two paths on the same platform: tailored for manufacturers and brands, self-managed for retail and e-commerce.

Request a demoView plans

FAQ

True-scale rendering and adaptive fit: the frame stays in position on the face, and the temples follow the head as it turns, without passing through the face.

Yes. The Virtual Try-On removes their prescription glasses from the video and shows the new frame on their face instead, in real time.

Yes. Web VTO runs in the browser and works directly on your website, so your visitors never leave it. Native apps are an additional channel, available for enterprise and in-store use.

No. On-device computer vision positions the frame, with no facial recognition and no biometric templates or identifiers.

With the Smart plan, a few days: we activate it for you and you install the no-code plugin. Enterprise rollouts are planned around your scope.

Yes. You can use the branding system, one of the templates already in Studio, or both. Or we can build and brand the experience around your needs.

Of course. The Smart path starts with a 30-day free trial on the XS tier, with 10 products and the experiences that tier includes. We activate it for you within a few days. The Enterprise path starts with a personalised demo and a pilot project before going into production.

ARShades ecosystem

Connected capabilities within the same infrastructure

3D Viewer

Interactive digital views of your eyewear

Campaign Catalogues

Campaign-ready catalogues with AR assets

ARShades Gateway

Multi-catalogue orchestration from one branded entry point

VTO Explorer

Guided multi-frame try-on exploration

AR PD Meter

AR-based pupillary distance measurement

AI Photoshoots

AI-generated on-model photos of your eyewear

Digital 3D Assets

Validated 3D models for the whole infrastructure

Digital Mirrors

Your catalogue to try on in shops, in showrooms and at events

ARShades Studio

One platform for catalogue, 3D models and images