What's changed
The Showroom mirror brings virtual try-on and collection exploration together in a single experience.
- A catalogue to browse The customer chooses category, type and brand, then scrolls through the catalogue with quick and advanced filters.
- Live try-on and 3D view Each frame can be tried on the face in real time or viewed in 3D, in the sizes and colours available.
- A Showroom of their own After a few guided shots, VTO Explorer shows the collection on the customer's face, frame by frame.
- Favourites and final choice The customer marks the models they like, tries the colours on live and gets a final selection with two photos per model, front and side.
- Photos to take away A temporary QR code sends the photos to the customer's phone; they can also delete them straight away.
Why it matters
The mirror becomes a place to discover the collection, not just to try frames on. It also shows the frames you don't have on display. The customer uses it on their own, without signing up or downloading anything, with on-screen instructions and a voice guide in several languages.