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Digital Mirrors

MIDO 2024: the omnichannel solution and the first digital mirror

At MIDO 2024 in Milan, ARShades presents its virtual try-on, which works the same way on the web, Android and iPhone. It also shows, for the first time, a digital mirror for the store.

What's changed

From 3 to 5 February 2024, ARShades is at MIDO in Milan, the international eyewear trade fair.

  • Selected by ICE ICE, the Italian Trade Agency, has invited ARShades to Hall 6 as one of the three most innovative start-ups in Italian eyewear.
  • On the Safilo stand Safilo has given ARShades an area of its stand, where visitors can try on Carrera, Polaroid and BOSS eyewear virtually.
  • The omnichannel solution The virtual try-on works the same way in the browser, on Android and on iPhone, and moves from one channel to another without interruption.
  • The first digital mirror The digital mirror brings virtual try-on and 3D catalogues into the store, and also works as digital signage for the brand.

Why it matters

The same virtual try-on can follow the customer from the website to the phone and into the store. In the store, the digital mirror shows the 3D catalogues and lets customers try frames on virtually. It is a ready-to-use solution.